Melbourne Milk
Creative Direction
Storyboard & Scripting
Video Editing & Effects
Melbourne Milk is a fantastic, innovative start up by husband & wife couple, Tomos & Ida. They knew their product was different to their category and were ready to disrupt things.
The Brief
Our goal was to create thumb stopping engaging founder led content. Finding ways to tell their journey in a unique and entertaining way to encourage audiences to engage and join their journey. All in an effort to drive brand awareness & sales for a new product.
The Results
Straight out the gates, our initial video gained instant traction on Instagram with strong engagement & soon followed with virality on TikTok.
These videos provided social proof to retailers which helped gain ranging in independent supermarkets.